Managing Google Adwords is one of the many things that i find myself playing with on a daily basis and over the years, I have learnt of interesting tips on how to affect your all important enquiries.

The 2 main aspects of Google Adwords are the Conversion Rates which show how many of your sites visitors via Adwords have made an enquiry on your site and the CTR (Click Through Rate) which shows how many visitors have accessed your site via your Google Adwords add.

Both of these are important and ultimately affect the cost you will pay to have your site listed via the Google Adwords advertising medium. Over the coming months I will go in to more detail about the various ways to manage a Google Adwords campaign. Today, i will keep things simple and start with the useful basics.

To start with, you need to consider your budget. This is the amount you are willing to spend on Google per month. If you set this to a realistic amount, you know that this is the maximum you are willing to pay to list your site. There are a few factors which determine your position but mostly this comes down to your budget. If you pay more, you pretty much appear higher up. However, being No 1 on Google Adwords or being No 50 is pretty irrelevant providing you are getting enough visitors to your site to warrant the budget you have specified. To many Adwords users worry about being No 1 when it is your budget and click expectations that should be your main considerations.

Once your add is being displayed you can monitor on a daily basis the performance of your add. If you are receiving lots of visitors then you may decide you can lower your daily budget and or monthly budget. If you are not receiving enough you may decide to use different keywords or increase your budgets. Again, these are all aspects of Adwords which i explain in a later post.

To make things even more interesting there are the Conversion Rates to consider and if anything, these are the most important statistics you should be looking at. You may very well be receiving hundreds of visitors to your site but if these are not turning in to actual business or enquiries, something is wrong.

Google Adwords has a clever system whereby you can at least monitor your websites conversion performance with regard to online enquiries. This can be setup with some simple code which any website design company can assist with including of course, WebCreation UK. Once the code has been added you can monitor which of your visitors actually turn in to enquiries and even which keywords they used to find you and make their enquiry.

I hope the above has helped explain the difference between Conversion Rates and CTR’s. Later on i will explain further about the Google Adwords system and ways to utilise this fantastic marketing tool.

If you wish to discuss Google Adwords in further detail, by all means contact our team.

Cheers!

I remember when the Internet was born…well at least to the masses! Which brings me on to the subject of this strange little post.

At the start of it, creating a website was a specialist field and anyone looking to have a web design produced would contact one of the few web designers floating around cyberspace. This cutting edge company would give their business that beautiful online presence they needed on the world wide web. Nowadays obviously everyone is a “web designer” since various software packages have attempted to make the job easy. I can not argue that it is very simple to place information on the Internet but I do argue however if these “designers” actually know ANYTHING about website design? I am confident at least to say that WebCreation UK do know what is fashionable right now on the Internet. We have an eye for design and what genuinely looks good / will impress potential clients as well as help raise your companies overall image on the Internet. Yes, we have the geeks to power the thing but we are also normal humans who you can speak with and trust to carry out our profession with flare.

The problem occurs however when one of our designers is pushed and pulled in to carrying out some of the old school ideas and layouts of the 1990′s web. It is important to us as a company to carry out work that the client is happy with and we will of course listen to ideas. I think that occasionally however, the true professionals do know best. Evidence of this can be seen by looking at our portfolio where you can see sites that made it to this special place on our site. These are fine examples of our web designers listening to the client and vice versa.

Why not take a look around the web now and note down some of the designs you like and why you like them. Leave a comment on this blog and in the future i will compile the list to work out if the majority of us do have taste or if in actual fact “good design” doesn’t actually exist.

The first website I created 8 years ago contained a poorly designed logo, provided by the client may i add! To make the page look more interesting i visited one of the many animated gif sites available. There it was, spinning in all its glory…A set of spinning, flaming skulls. Perfect.

Have you noticed that websites are getting wider recently..?

If you’ll excuse the jargon, it wasn’t so long ago that everyone was designing websites to fit to 800 pixels wide. That is, they were designed to fit on a small screen so that the website would fit within the majority of users’ screens.

Earlier this year, we moved our own WebCreationUK site to a larger size, which is called 1024 as it fits a screen resolution of 1024 pixels. This decision was taken in light of the declining share of screens which had a lower resolution and the chance to utilise the space afforded by a higher resolution. From the link below you can see that 800×600 only accounted for 8% of screen users even back in January of this year http://www.w3schools.com

Since this move many other high-profile sites have also moved to this larger size including:

http://www.bbc.co.uk/
http://www.guardian.co.uk/
http://www.timesonline.co.uk/

As a result, the majority of sites we’re currently designing are created to fill this new size and you can view these on our website design portfolio

Also if you’d like to redesign your website to fit to this new larger size, please contact our sales department and take advantage of this extra ‘real estate’ to sell your services..

Welcome to the official WebCreation UK Blog where we will be publishing various articles of information which we believe will be useful to our clients, new businesses, web designers, website owners, seo specialists and anyone who may just fancy having a browse at some of our views within this industry.

The blog has 4 administrators – Leon, Matt, Sam and Darren and each week we will post something that we hope is interesting or useful to you.

Please feel free to link to our RSS feed and keep your website news up to date via our blog.

Enjoy!