Adding to the previous “How to start writing a blog” this research material is worth considering:

* Only 16% of people read sites word for word.

* Most people only comprehend 60% of what they read.

The fact is that most people who visit websites tend to “scan” the written word and, often, entire pages. So it is important to make your web pages and your blogs “scannable”.

How to make a blog scannable:

* Includes lots of headers/headlines and sub-heads to keep the reader’s attention

* Add lists or bullet points of information in easily digestible chunks of text

* Use bold words, CAPITALS, italics, underlining etc to emphasise words. But don’t go over the top as readers will become irritated by too many emphasised words.

* Add pictures. These should be relevant and captioned but readers do like attractive photos and graphics.

* Space is important on a page of text so don’t over-fill your blog with tons of tiny words. Give the postings room to breathe and make them clear to read/scan.

*Stick to one or two points per post. Overloading a post with lots of ideas will only cause the reader to click away in boredom.