Google is king of the search engine market but there are other search engines – namely Yahoo and Bing – that businesses should be taking into consideration.

Bing keep their search engine cards close to their chest, so it’s not easy to know what they are looking for in terms of boosting a website’s ranking. However, Bing guru Rick DeJarnette has recently shared some “dos” for link-building for Bing.

Like Google, Bing places major emphasis on “good quality” links to determine its rankings. But this doesn’t happen overnight, warns Rick. Successful link building requires effort an a long-term commitment

Here’s what to do:

* Encourage relevant industry experts, reviewers, bloggers etc to find and use your site.

* Get involved in relevant chats on blogs or forums and refer back to your site’s content if applicable

* Publish to-the-point and informative press releases on-line

* Publish expert articles to on-line article directories

*  Create an email newsletter with notifications of new content

* Launch a blog or forum on your site

* Aim to become a trusted expert voice for your industry (while also promoting your site).

Much of this advice is the same as for Google, but it’s worth knowing that the other search engines rank quality and relevancy just as highly.