A new survey has confirmed what many marketing experts have been predicting - that email marketing will play an even bigger role for many businesses in 2010. The research by Silverpop revealed that 40% of firms will increase their email marketing budgets this coming year, while 47% said their budgets would stay the same.

And one of the key components of email marketing for those asked will be “customer loyalty”.
It’s already known that when consumers tightening their belts financially they look for on-line companies and ecommerce sites that they can trust and build up a relationship with.

In this way, it’s predicted that email marketing will not only grow but it will also aim to engage with consumers in a meaningful way.

So now is the time for all ecommerce sites to take a closer look at their email marketing strategy.