E shoppers voice frustration over mobile shopping experience
JodiA study has revealed that shopping via your mobile phone is so frustrating that many consumers give up trying.
The e-Spirit survey showed that while the number of shoppers using e-commerce sites on their mobiles will double this year, these consumers still make up a minority (14%) of overall on-line shoppers.
The study of 400 people found that every single respondent was frustrated with mobile shopping. Their complaints included worries about security, annoyance at the slowness of the e-commerce sites and difficulties with use.
So it seems that while there has been an explosion in mobile use over the last few years – and with this the promise of easier on-line access anywhere, anytime – the frustrations of actually using a mobile phone as a shopping platform is putting consumers off.
In turn, this means that e-retailers are potentially missing out on many sales via mobiles as consumers are put off using e-commerce sites on what should be an extremely handy gadget.
Has anyone had a similar experience?




