How to refine your Twitter engagement
JodiHow exhausting do you find Twitter? If you are following more than 50 ardent tweeters then you will probably find it quite tiring to keep up with everything that’s being said.
If you’re on Hootsuite or similar then you can set up a stream that includes tweets that have “mentioned” you. But then there are all the other tweets that may well interest you if only you had the time to read them all.
So it is vital that you follow only those tweeters that are truly right for you. Do these tweeters chat about your topic or interest? Do they spend time tweeting and engaging with others? Have they got something interesting to say? If the answer to all these questions is yes, then it’s worth holding on to these people. But if you answer no to any of the questions then it may be worth “unfollowing” them.
After all, for many people Twitter is a business tool and in business you would normally want to engage with people who could potentially be of benefit to you business.
Another thing to consider is whether the people you follow on twitter are also following interesting people or being followed by interesting people. Check out their followers and perhaps follow these tweeters yourself.
And every so often, go back and decide if it’s still worth following everyone. Are you following “worthwhile” tweeters? Doping all this will make your Twitter life a lot easier – and you potential for marketing/increasing business a whole lot more concentrated.








