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Posts Tagged ‘blogging’

How to create great blog posts

Jodi

With hundreds of thousands of personal and corporate blogs ( and other thousands raising daily ), it has become a difficult mission for each blogger to get their posts noticed, get regular readers and receive “online quality votes”. Although nowadays setting up a blog can be done in a matter of minutes, it is the content that will be added that counts the most.
This article will reveal some tips on how to create more than decent blog posts, attractive and quality content that deserves a reading.

  1. It all starts with a headline

This is the most important part of a blog. The headline must be attractive and must make people click on it to read more. A great headline must raise curiosity, must raise a question, be provocative or ask for people comments. There are literally hundreds of ideas on how to create a compelling title, from “how to” ones to “top x ways to make a decent living” and so on. Title is the best way to increase a blog post’s CTR.

  1. Write with passion

Even if you have no loyal readers at the beginning, try to put the best you can in your posts. Always show your expertise, be careful with grammar errors, base your posts on experience and not on what you’ve heard from others.

  1. Readability

Always make your post easy to read. Do not use long and complex phrases or a simple block of text that readers are supposed to read. Use numbers, bullets, h tags and bold words to showcase the most important parts of your content.

  1. Links, links, links

As we know, blog posts are great for developing an internal link structure for search engines. Linking to previous posts that are connected with the one you’re writing help readers understand your article better. Also, link to authority websites when needed, from Wikipedia to research essays etc.

  1. Blogging is interaction

Most bloggers omit to encourage their readers to take action. For example, “if you found this article interesting digg it” is something that might make a visitor submit your website to social bookmarking sites, and we all know the importance of being social online. Also, comments create interaction so a good way of encouraging readers to comment is by asking questions at the end of the post.

Here they are, 5 tips to create awesome blog posts. Follow best UK web designers’ blog for more interesting articles.

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Top reasons why every company needs a blog

Jodi

Are there any companies out there with no writing on a corporate blog? As odd as it might sound, yes there are, and there are plenty of them. This article will show you the benefits of having a corporate blog and why, in our opinion, every company should have a blog.

1.      Blogs are relationship builders

You will quickly find out that most of your blog readers are in fact your customers. Whenever a new product will launch or a new service will be improved, they will find out first and many times dialogues through the comments section will give you some brief thoughts about what they might think, what can be improved, what they would like more and so on. Another point to take into consideration would be to use comments for answering customers’ questions and solve whatever problem they might have related to what you sell.

2.      Press releases? Who needs them?

It’s a fact: almost all online surfers read blogs nowadays. Whoever reads your blog with regularity will definitely subscribe to your feed in order to stay updated with your announcement. Interesting blog posts, new discounts, new products are spread all over the Internet by social bookmarking and social networking ways, way faster and targeted then by the means of press releases.

3.      Competition has no blog, why should I create one?

The answer is in fact, in the question. Because it doesn’t have one, it’s as simple as that. Being one step ahead of the competition has always been seen as a great advantage, whether we are talking about online or offline businesses. This way when competitors create a blog you will have already created an established online presence with loyal readers and a larger social presence. They will only try to catch up with you…

4.      Traffic, traffic, traffic

Nowadays, Google loves blogs way more than static sites while they provide fresh and unique content for users, with regularity. Also, blogs are a perfect way to target related long tail keywords that can literally skyrocket your online presence and as well the number of visits you receive each day. In time, along with ranking for those long tail keywords you will see how through your blog even harder than target keywords is ranking higher and also other phrases/words you did not expected bring visitors. And what better way to increase sales/conversions  might you find instead of steadily increasing the traffic your website receives?

There they are, four great reasons why any business should create a blog. If you like our website design blog subscribe to our daily posts or follow our tweets on our Twitter page.

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Guest blogging: links, popularity and brand exposure

Jodi

The basic concept of guest blogging is this: bloggers in need of content allow other folks to write articles on their blog with a link or two back to their website, this  turning into a win-win situation. The blogger gets fresh and unique content to his blog while the writer gets brand exposure and links.

These are the benefits one might get while writing for other authority sites in this niche:

1.  Links

    This is an obvious benefit as we know, the number of links towards a site increases, the more chances of getting ranked higher in the search engines are. Also, this method allows the writer to control the anchor text to his website and  it assures  it will get a quality in-text link.

    2.  Brand exposure

    Anyone likes free, unique and well-written content and by creating a top notch story it can become so viral that the brand awareness to be pushed to the sky in a matter of hours. Also, with each blog post a guest blogger creates on different blogs the more people they reach.

    3. Traffic

    We  cannot deny the benefits of traffic and guest blogging is one of the best ways of getting free, high targeted traffic. If you write for an authority blog in your niche, the traffic coming from that blog post is only your industry-related, and this could simply transform into buyers.

    There are two major steps in getting an article up on authority sites and these are finding the actual sites that are best for hosting your article and the second one is the article itself. It’s not so difficult to find webmasters that accept guest blogging while you can see if a site has articles written by 3rd parties or you can email the administrator and ask if it accepts guest posts.

    After writing and publishing the post you must keep in touch with the people that comment on the article, reply to every question, become the host for article readers. In the end, it’s all about self-marketing and your website SEO.

    Follow the best UK web designers blog for more tips and tricks.

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    Business blogging growing the fastest

    Jodi

    A recent study estimates that a third of all companies now use blogging for marketing purposes. This is predicted to rise to 43% in the next two years, according to eMarketer. There’s also evidence that smaller companies are becoming more enthusiastic adopters of blogs than larger companies.

    Meanwhile, in the consumer market it is social media use that is growing faster than blogging.

    According to eMarketer the difference between corporate and consumer social media use is that companies and businesses are finding that blogs fill a specific niche that other forms of social media can’t do so well.

    Blogs are claimed to more effectively “drive site traffic, improve brand awareness, generate sales and improve customer service”.

    You can speak to WebCreationUK about blog intergration on your website or any of your other web design needs.

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    Your guide to writing a good, long-term blog

    Jodi

    Many businesses now incorporate blogging as part of the SEO efforts. At the start you’ll probably find you have a great deal to blog about – and the chances are you’ll have the energy and enthusiasm to sit down and write regular posts.

    But, as with so many things, writing a blog can end up feeling more like a chore. You might also run out of interesting and engaging topics to blog about.

    With blogs playing an important role in SEO, PR, customer service and event recruiting it is a good idea to have a blogging plan/campaign.

    Here we bring you a guide to effective and long-term blog writing:

    Put it in your diary: Make a note of when you’ll blog. Twice a week is the minimum. And jot down topic/subjects every time they spring to mind.

    Plan ahead: Look at forthcoming events in your field, for example a business conference, and plan to blog about these topics. Or perhaps there’s a week or a day each year that is earmarked as a, for example, national health week. These all provide relevant topics to blog about and to keep your readers interested.

    Keywords: As time goes on you will be able to analyse your blog via Google analytics. Watching the keywords that send traffic to a business blog can be insightful and help inform what customers are interested in. While you do not want to over-stuff your blogs with keywords it is good to know what topics most interest your readers. Knowing your keywords can help to focus your blog writing.

    Get people commenting: You do not have to post blogs that people will agree with. Readers often like to be mentally challenged. If relevant, why not create a debate by offering a post about a view that is contrary to others?

    Use it again: The social web, for the most part, has a short memory.  This means you can revisit topics that were previously well received, and update them with current info and details.

    Interviews: Contact leading figures in your business arena to see if they would be willing to do a quick phone interview or answer questions via email. This makes a great topic for a blog – and one that is likely to be well-read.

    * A blog should look like it is part of your website. Most web design companies can help you to achieve a good–looking blog. Check our what WebCreationUK can do for your new blog.

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    Blogging: Quality versus quantity

    Jodi

    We’ve all heard the experts telling us that blogging is a vital part of any company’s SEO campaign but is it simply a case of quantity of blogs, or is it more about quality? No doubt there is a balance to be struck but according to the search engine giant Google, quality is a high priority.

    When asked recently about this very topic Google’s response went along these lines: “Whenever you’re thinking about search engines, it’s much, much, much more important to think about the quality of your content.”

    Google even suggests that you do not need to blog every day, maybe just once a week, but that what you blog about should have value and quality. Because: “This strategy is likely to attract a lot more links.”

    However, we do still think that “freshness” is important, too. Google’s time filters, and the real-time results, add some benefit to providing fresh content.

    So the answer?: Quality and quantity. Isn’t it always?

    You can speak to WebCreationUK about blog intergration on your website or any of your other web design needs.

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