Google has bought a huge new “real-world information database” that it plans to use to create a “smarter, more connected internet”. The search engine giant has acquired Metaweb Technologies, a five-year-old American company that maintains the massive open database.

Google reckons that the Metaweb database – nicknamed Freebase – is the route to improving searches on the internet.

Google is reported as saying: “Over time we’ve improved search by deepening our understanding of queries and web pages. The web isn’t merely words – it’s information about things in the real world, and understanding the relationships between real-world entities can help us deliver relevant information more quickly… Working [with Metaweb], we want to improve search and make the web richer and more meaningful for everyone.”

Freebase stores information on more than 11 million “things in the world”, including films, books, TV shows, celebrities, locations, and companies. The company was set up to help customers use this data to enhance the design of their websites.

Google has also reported that it will continue to maintain Freebase for public use.

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Tags: google

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