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Alliance deal for Microsoft and Yahoo

Jodi

News of a milestone in the big wide world of “search”. The European Commission (and the US Department of Justice) has just given its approval for a proposed Microsoft and Yahoo search deal. The 10-year deal will see Yahoo’s search engine powered by Microsoft’s Bing.

What this means, of course, is that Microsoft and Yahoo will have a much greater chance of being able to compete against Google, which currently has a huge 90% share of the UK search market.

The new “alliance” agreement will see Yahoo taking 88% of revenue from all search ad sales during the first five years, while over the next five years Yahoo will get its hands 93% of revenue earned.

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