Running an ecommerce business is not a simple task, but there are a few tips and a few tricks that you can use in order to ease your job. For example, you should know that your potential customers are somewhere on the internet, extremely active on social networks and they don’t take into account their age, their gender or their economic status. Recent studies showed that a social networking average age is 37. At the age of 37, internet users do have a job and they can afford to purchase the items or the services you sell. This is absolutely great and you can use this in your favour.

In order to make sure that your business has more and more customers, you should know that you can use the social networks in order to attract them. You simply have to go where they are and you have to attract their attention. This is not going to be too difficult because the social media marketing offers you numerous options that can bring you a lot of advantages.

Use Facebook, Twitter, YouTube and even LinkedIn and make sure that people find more about you. If you don’t have internet users to visit your web site, you don’t exist and your ecommerce business doesn’t exist either. This is the reason why you have to approach these internet users. You can ask them simple questions, you can add them as your friends on Facebook and Twitter and use your walls in order to make them aware of your existence, you can make polls on your web site that have gifts for the first of them who choose to participate in your forms, you can do basically anything that you want.

The main idea is that you attract the attention to your web site, so that it is visited by as many internet users as possible. Use blogs, use the article submission techniques, use the numerous forums that are so visited by so many people. You have hundreds of tools at your disposal, you just have to learn how to use them. This is the huge advantage of an ecommerce business: the internet offers you the chance to grow your business into an international one without financial effort from your part. The only effort is represented by what you do in order to be present on the different web sites, so it is going to be a time consuming activity.

If you feel like you don’t have the skills needed for such an advertising type, then hire a specialist because there are numerous of them ready to give you a helping hand. Of course, their services have to be paid, but I assure you that the investment is worth the financial effort.

Yet another Google update released – you don’t want to see a certain website in search results? No problem, just block it with the new Google feature to block sites you don’t want to appear in your results. This is another experiment to help users personalise their experience within search results.

Guys at Google announced in a blog post that for now they will not use this data in their algorithm however they will analyse this information and try to evaluate and improve their results in the future. This should not be taken as a replacement for spam reporting but as an added feature for personalised results.

Where will the “block” button be available? It will be placed along with the “Similar” and “Cached” links; however if you clicked by mistake on block you can undo your action in a few seconds following the error. Although, the websites you have blocked will not be displayed on your search results only if you are logged into your Google account.

Although this might seem similar to Blekko’s feature to report spam sites, it is a totally different feature and does not replace the report spam one. It is only a “tool” to personalise each user’s experience when doing a certain query on Google. This one is available on Google.com only for English results but it will be launched in other languages and for other countries as well.

URLs are often ignored or simply not properly “taken care of” however they are not a negligible part in optimising a website. Whether we are talking about the ease with which visitors browse the site or about the advantages from using keywords in URLs, it is necessarily to make the proper adjustments when doing the on-page SEO.

We have identified 5 major issues that can be easily solved, here they are below:

1. URLs do not provide information about a page

The proper URL structure should reveal to the visitors what information that very page contains. Structures like site.com/”page title” are beneficial for both visitors and search engines.

2. URLs are too long

A long URL is difficult to read and remember but also to being “syndicated”. Even if your page title could seem interesting, try not to use words like “and”, “but”, “an” etc. Only the words that best describe the page.

3. URL contains unnecessary folders

An optimised URL should not contain characters, words and unnecessary folders, for both visitors and search engines. A simple example of “what not to do” can be seen below:

Site.com/news/story/27364942/…..Those three folders do not bring any relevant information for that page.

4. URLs in uppercase

Unlike a domain name, URLs are case sensitive which can cause a duplicate content problem.  It is therefore advisable to avoid capitalization in URLs.

These optimisation tips will definitely not translate into immediately higher rankings, however they are a part of the big SEO process that should not be neglected.