With credit crunch woe all around it’s good to know that you can do something positive for your business that is FREE.

Using the right keywords in your search engine marketing campaigns will obviously lead to better results – but how do you know which are the best keywords?

By using the Google Analytics Blog, that’s how. Here you’ll find tips (for free) on how to expand your keyword lists to improve your SEO.

First up is the Google Analytics Keyword Report. Use this to find out the best performing keywords.

Secondly, use the Search-based Keyword tool. This offers keyword ideas based on actual Google search queries. It matches specific pages of your site with your ad and search share.

Thirdly, there’s the Google Insights for Search tool, which allows  for comparisons of search volume patterns across specific regions categories (eg geographic) and time frames (eg seasonal).