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Sunshine boosts E-retail sales

Jodi

The warmer, brighter weather has brought out the carefree in shoppers, as more logged on-line to a range of e-retail sites and enjoyed a little spending. Top of the e-commerce sales list were products for the home and garden, as well as new summer clothing.

The latest figures from the IMRG Capgemini e-Retail Sales Index shows that on-line consumers spent 15% more in March compared to last year, amounting to some £4.5 billion worth of sales.

In particular, 42% more was spent on-line on items for the home and garden as compared to 2009. The sunshine also prompted buyers to spend 27% more on-line on clothes, when compared to the previous month.

As Tina Spooner, of IMRG, said: “The 15% yearly growth in on-line sales is very positive and is evidence that e-retail continues to outperform the high street.”

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