It’s predicted that more fashion e-ratailers will want to be part of eBay’s new Fashion Outlet section as the UK’s leading e-commerce site launches a multi-channel campaign. The plan is to highlight big name fashion brands and also a range of headline discounts.

eBay boasts more than 17 million visitors per month and eBay-co.uk is the premier e-commerce site and clothing destination in the UK. Its new campaign will have the strapline: “The clothes you love, direct from the brands you love”.

So the chances are that many more stores will want to join the likes of Kookai, House of Fraser and Office, on the fast-growing e-retail platform. Advantages include access to eBay’s already massive customer-base as well as the benefits of a major advertising campaign.

Tags: ebay

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