Latest research reveals that total on-line sales increased by 13% in April compared to last year. Shoppers spent £4.4 billion worth on goods and products during the month.

The figures, from the IMRG Capgemini e-Retail Sales Index, do mask a month-on-month downturn in on-line travel sales. While travel and ticket sales on-line rose by 5% year-on-year there was a sharp 9% drop in April, compared to March, because of the volcanic ash cloud.

When it comes to on-line clothing sales, there was a huge 21% increase compared to the same period in 2009. There was also a rise in sales of beers, wines and spirits in the last three weeks of the month.

Chris Webster, vice president, Retail Consulting and Technology, Capgemini, is reported as saying: “On-line retail is seeing continued high growth levels of 13% as more and more retailers are using an on-line channel to attract a new market and retain existing customers.

“The clothing sector in particular has been given a boost by April’s early signs of summer, with shoppers logging on to update their wardrobes for the new season. This sector is driving growth behind the industry as a whole.”

Tags: online retail, online shopping

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