Movers and shakers news in the ecommerce world is that lingerie e-tailer has been bought for £11.5 million by home shopping group N Brown. This could be a very smart move for N Brown Group, which already owns brands JD Williams, Jacamo, High & Mighty, Simply Be, Oxendales and such as High & Mighty, Simply Be and Marisota as many more people sign on-line to do their shopping.

Figleaves, which launched in 1998, attracts 1.2 million on-line visitors each month and is set for a turnover of £23 million in the year to the end of June. The e-tailer sells more than 100 brands of lingerie and delivers to more than 100 countries including the US.

N Brown’s CEO Alan White is reported as saying: “The Figleaves purchase… demonstrates our commitment to continue to expand the ecommerce proportion of our business.”

WebCreationUK offer e-commerce website design and fashion web design services.

Tags: e-tailers, Ecommerce

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