More on-line shoppers ditching their baskets
Jodi
A couple of surveys have revealed that a rising number of people are abandoning on-line shopping carts for a range of reasons.
A report by Forrester shows that increased customer expectations and comparison shopping are part of the reason why an increased number (88%) of on-line shoppers leave their shopping baskets before completing a sale.
The top five reasons for doing so are:
.   44%: High shipping costs
.   41%: Not ready to purchase
.   27%: Price checking
.   23% Price too high
.   24% Saving products for later.
Meanwhile, a survey of more than 1000 visitors to Webcredible’s website found that hidden charges and registration were the most common reasons for abandonment.
While it is impossible to control customer expectation (other than to offer the best products at the best prices) there are a number of straightforward tips that ecommerce business owners can embrace.
•   Offer clear delivery charges on product pages and elsewhere.
•   Do not have hidden charges or fees at the point of checkout.
•   Try to avoid asking for compulsory registration at the point of checkout.
•   Make it easy to save a basket of shopping for another day or offer a wishlist facility.
•   Make it easy to resume a shopping session on the next visit.
WebCreationUK has a wealth of experience in creating successful ecommerce websites. Why not call them today to find out more about web design and top ecommerce website tips?
Tags: Ecommerce, on-line shopping