Latest news from the car sales industry is that Ford Retail has launched a dedicated ecommerce website: FordOnline.co.uk

While many potential car buyers will start their search on-line, the most traditional approach to actually buying a car is to then go to a car sales forecourt.

But FordOnline.co.uk are keen to capitalise on the numbers of potential customers by offering cars for sale on-line, and not simply use the internet as a place to advertise their cars for sale.

These days there is a wider trust of buying on-line and with the backing of established brands there is a belief that customers are willing to use the internet for these types of larger purchases.

The FordOnline.co.uk ecommerce site has been set up to be transaction-oriented. The target is customers who have identified the product they want to buy and are ready to find out more about the deal. They also plan to launch a customer review section.

It will be interesting to see how this new website will be welcomed by customers.

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Tags: Ecommerce, on-line retail

This entry was posted on Monday, June 28th, 2010 at 1:39 pm and is filed under Business, Ecommerce, Website News. You can follow any responses to this entry through the RSS 2.0 feed. Posted by WebCreationUK You can leave a response, or trackback from your own site.