A survey of consumers who use their mobile phone regularly for on-line purchases found that 60% think it’s important to be able to verify product availability at a particular store.

The report also revealed:

• 20% of consumers use their phones to create shopping lists or baskets.
• Just over 20% would be interested in a mobile app to help with basket management for their favorite retailers.
• 66% are interested in the possibility of using their mobile phone to scan and purchase items, instead of using the usual checkout process.
• 25% believe that receiving specials/promotions/coupons is important.

Jim Bengier, a global retail industry expert, is reported as saying: “Mobility is more than a channel, and as consumers begin to use mobile devices in all aspects of their shopping process, cross-channel will be essential for retailers to succeed.

“Today’s consumers are transforming the shopping experience with their mobile phones, and retailers should be aiming to keep up with this.”

If you are looking for information on website design for mobile phone devices then speak to leading web design company WebCreationUK.

Tags: Ecommerce, online retail

This entry was posted on Tuesday, August 24th, 2010 at 10:32 am and is filed under Business, Ecommerce, Website News. You can follow any responses to this entry through the RSS 2.0 feed. Posted by WebCreationUK You can leave a response, or trackback from your own site.