July shows promising e retail sales growth
Jodi
Latest figures reveal that on-line retail spending in the UK was £5 billion in July, which is the highest of any month this year. The IMRG Capegemini e-Retail Sales Index shows that Brits spent an average of £81 per person on-line.
July also marks the biggest jump of any month in two years. The Index has grown by 18% compared to last July. The growth rate was 14% compared to the month before.
Chris Webster, of Capegemini is reported as saying: “Although on-line retail sales survived the recession more convincingly than high street sales, the last two years or so have no doubt been shaky at times.
“It is really encouraging to see growth levels returning to those seen pre-2007 and before consumer confidence was knocked by the financial crisis and recession.”
The most impressive result in July was in the travel sector, which was boosted by shoppers making last-minute bookings to escape the British summer.
The performance of retailers with a high street presence as well as an on-line store also continue to out-perform online-only retailers. Multichannel retailers saw growth of 18% compared to last month, while online-only retailers showed growth of 8%.
Another industry expert said: ”The evidence mounts that high street retailers will need to invest more in their online business and put it at the heart of their retail strategy. Online retailers, on the other hand, will need to continue to innovate as they strive to close the growth gap.”
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