E-retail is a fast growing business, as you’ll know if you’ve been reading this blog over the last year or so. But some experts point the finger at more luxury end fashion retailers as one of the slowest to embrace the on-line trend.

However, there is one top brand that has been has been successful in ecommerce. It was as far back as 2002 that Gucci started to make a big on-line presence and in the last 18 months Gucci.com has had a major overhaul.

The iconic site boasts 2.5 million unique visitors. While a good-looking site, it is also functional and allows customers to browse Gucci fashions and check out of their shopping cart as though in the actual stores.

Perhaps this is the lesson that other e-retailers should learn. It can be all too easy to create a website that is rather more basic in looks and feel that the established high street brand.

The goal of retailers online should be to match the high-end experience of a retail store, so that it does not degrade the quality of a brand.

And don’t forget to also offer customers good service by way of email or live chat customer service, as well as Facebook and Twitter networking. Facebook Gucci has almost a million fans! Not bad for a single fashion brand, eh?

Check out the great ecommerce deals at WebCreationUK. While the prices might be low, you can be assured that the look and quality of the website design is high.

Tags: e-retail, Ecommerce

This entry was posted on Tuesday, September 7th, 2010 at 1:39 pm and is filed under Business, Ecommerce, Website News. You can follow any responses to this entry through the RSS 2.0 feed. Posted by WebCreationUK You can leave a response, or trackback from your own site.