A new study paints the clearest picture yet of how people shop on-line. The research by marketing company Amaze, and in association with Glasgow University, shows that 87% of e-shoppers place items into their shopping basket in order to work out total costs.

They then take into account costs such as delivery, VAT, special offers, etc, before comparing the overall price with other on-line stores. And, assuming that the price is right, almost three quarters of these potential customers then report that they return at a later time to buy.

This kind of shopping shows that people are bargain hunters and that they are also willing to wait a while to seal their deals.

So if you’re designing an e-commerce site you’ll want to make sure that it’s possible for people to return to their shopping baskets at a later date to purchase their products. So why not turn the shopping basket into a wishlist-style basket? You’ll see more and more wishlist baskets popping up on sites in the near future, we’ll bet.

Tags: Ecommerce, online shopping, wishlist

This entry was posted on Tuesday, November 17th, 2009 at 5:11 pm and is filed under Ecommerce. You can follow any responses to this entry through the RSS 2.0 feed. Posted by Leon You can leave a response, or trackback from your own site.