Retail businesses are obviously always on the look out for ways to boost footfall in stores and increase traffic on-line. So you have to hand it to high street chemist giant for their latest idea.

The company – which has both a high street presence and a strong e-commerce brand – is thought to be considering allowing other retailers to use its 2,600 stores as pick-up points for customers who shop on-line.

The theory is that while there are many retailers with great offers, particularly in sectors such as fashion, they don’t have a good customer reach. However, Boots boasts more than 2,600 stores and in many remote or smaller towns, which means it could offer a great geographic spread of pick-up points for other on-line companies.

A spokesman for the store added that 40% of its online orders during the festive period were collected in-store.

At the same time, the health and beauty retailer has agreed a deal with Mothercare to design and sell a range of children’s clothing for Boots UK and Ireland and is also considering getting together with other retailers to expand its multi-channel click-and-collect service.

These initiatives would clearly provide a potential sales boost for Boots as they will drive increased drive footfall into its high street stores.

Tags: e-tailers, on-line traffic

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