Social media, on-line communities and blogs are all great ways to engage visitors and to increase traffic and, therefore, potential customers to your website. But a new study has found that many companies have still not cottoned on to this potential business advantage.

The Engaged Web Study by Episerver looked at 10 companies from various industries and then scored the on a range of engagement criteria.

Here are some of the findings:

•    Just 34% of the companies studied featured a community on their site.
•    Only 44% of companies with a community actually initiated a conversation with visitors (although more did respond to queries).
•    While 40% of the sites had a blog few updated these often enough.
•    Only 34% of the blogs studied were updated on a regular basis
•    Just 19% of brands advertise the blog across the rest of their website.
•    Only 19% of the sites display a link on their home page to their Facebook.
•    Just 15% advertise their Twitter presence
•    34% of sites provide links that allow a visitor to “share” content on a social network, but only 16% allow the visitor to rate and tag content.

In a competitive marketplace, few companies will want to miss a trick. Why not speak to WebCreationUK about updating your site to include a community feature, blog and sharing icons?

Tags: Blogs, social media, website traffic

This entry was posted on Monday, July 5th, 2010 at 1:23 pm and is filed under Business, SEO / Marketing, Website News. You can follow any responses to this entry through the RSS 2.0 feed. Posted by WebCreationUK You can leave a response, or trackback from your own site.