Many businesses now incorporate blogging as part of the SEO efforts. At the start you’ll probably find you have a great deal to blog about – and the chances are you’ll have the energy and enthusiasm to sit down and write regular posts.

But, as with so many things, writing a blog can end up feeling more like a chore. You might also run out of interesting and engaging topics to blog about.

With blogs playing an important role in SEO, PR, customer service and event recruiting it is a good idea to have a blogging plan/campaign.

Here we bring you a guide to effective and long-term blog writing:

Put it in your diary: Make a note of when you’ll blog. Twice a week is the minimum. And jot down topic/subjects every time they spring to mind.

Plan ahead: Look at forthcoming events in your field, for example a business conference, and plan to blog about these topics. Or perhaps there’s a week or a day each year that is earmarked as a, for example, national health week. These all provide relevant topics to blog about and to keep your readers interested.

Keywords: As time goes on you will be able to analyse your blog via Google analytics. Watching the keywords that send traffic to a business blog can be insightful and help inform what customers are interested in. While you do not want to over-stuff your blogs with keywords it is good to know what topics most interest your readers. Knowing your keywords can help to focus your blog writing.

Get people commenting: You do not have to post blogs that people will agree with. Readers often like to be mentally challenged. If relevant, why not create a debate by offering a post about a view that is contrary to others?

Use it again: The social web, for the most part, has a short memory.  This means you can revisit topics that were previously well received, and update them with current info and details.

Interviews: Contact leading figures in your business arena to see if they would be willing to do a quick phone interview or answer questions via email. This makes a great topic for a blog – and one that is likely to be well-read.

* A blog should look like it is part of your website. Most web design companies can help you to achieve a good–looking blog. Check our what WebCreationUK can do for your new blog.

Tags: blogging

This entry was posted on Sunday, July 18th, 2010 at 7:41 pm and is filed under Business, SEO / Marketing, Website News. You can follow any responses to this entry through the RSS 2.0 feed. Posted by WebCreationUK You can leave a response, or trackback from your own site.