Have you thought about Christmas? Oh no, you’re thinking. Not Christmas already! But the smarter e-retail and ecommerce businesses will already be thinking about their Christmas selling campaigns and offers.

The biggest “selling season” for online traders is just around the corner and if you leave your preparations too late you’ll miss out on lucrative pre-Christmas sales.

Research shows that many shoppers turn their thoughts to Christmas presents and food many months before Christmas

Here are some tips to help you get your on-line store ready for the holidays:

•    Check your website load speed. According to recent research, 47% of online shoppers expect a page load time of less than 2 seconds. If your pages are slow to load then you could easily lose a potential customer.

•    Check your website is search engine optimised. If you haven’t done this for a while then ask an expert web design company, like WebCreationUK, to carry out an SEO audit.

•    Build Christmas-themed landing pages. Use Christmas-themed graphics and images to get shoppers in the festive mood! Ask a web designer for help.

•    Start planning your marketing campaigns, promotions and strategies now. Don’t wait until the last minute and end up with a hastily thrown together campaign.

•    Plan and write your festive promotion newsletters. Or have a professional write your newsletter for better effect

Tags: e-retail, Sales campaign

This entry was posted on Tuesday, August 10th, 2010 at 10:22 am and is filed under Business, Ecommerce, SEO / Marketing. You can follow any responses to this entry through the RSS 2.0 feed. Posted by WebCreationUK You can leave a response, or trackback from your own site.