Study reveals Firefoxs Google boost
Jodi
A new piece of research has revealed that Firefox is responsible for a large amount of Google’s share. The survey by Chitika shows there were more Firefox-based Google searches than total searches from Bing or Yahoo.
Looking at a sample of more than 14 million impressions across the Chitika advertising network, Firefox holds the key to 9.17% of the search market – more than any one company except Google itself.
The study revealed that:
•   Firefox drove 23% of all traffic to the network.
•   Of Firefox’s search traffic, 91.45% came from Google and 39.87% cane specifically from the Firefox start page.
Of course, this isn’t representative of the whole search market but it could have wider implications. Next year, Mozilla’s contract, which sets Google as the default browser in their Firefox browser, comes to an end. We think there will be a huge bidding war!
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