Why its important to keep a check on website traffic
Jodi
Web design. Check. Content. Check. SEO. Check. But how often do you check the traffic on your website? And how effective is this traffic at converting visitors to sales?
Do you examine your traffic reports regularly? Many people use Google Analytics to find out more about the visitors to their sites. The programme offers a huge amount of information in report form.
It’s a good idea to find out more about what this information can tell you about your website. For example, do you have a high “bounce rate”? This is the rate at which visitors come to your site and then leave. Where have visitors come from? How long they spend on the site? Which pages do they look at? How long do they spend on your site?
Many website visitor tracking programmes reveal the path that visitors take through your website, from entry page to exit page. This information obviously tells you something about your website, its pages and the way people browse.
If you owned a high street store you could actually see what people were looking at most on the shop floor and you could map the route they took through the shop. With a traffic analytics programme you can find out even more about your e-commerce site.
This is the kind of information that could boost your sales if you use it effectively.
The WebCreationUK Advanced SEO Programme will help maximise your website’s performance within search engines, come speak to us for more!
Tags: seo, web design, website traffic