Research has revealed that organic search engine results play a direct role in whether or not a paid listing is clicked. The study by an America university found that if both a paid result and an organic result appear at the same time in a search listing then there is a greater chance of your paid result being clicked on.

It’s thought that these findings have come about because of our tendency to trust organic listings more than paid ads.

The research found:

*The impact of organic listings on paid advertising is 3.5 times stronger than vice-versa
* There is a positive link between paid and organic listings, which could increase advertisers’ profits by at least 6.15%
* Click-through rates, conversion rates and total revenues are higher when both paid and organic listings are present at the same time.

Tags: advertising, search engine

This entry was posted on Thursday, December 17th, 2009 at 12:00 pm and is filed under SEO / Marketing. You can follow any responses to this entry through the RSS 2.0 feed. Posted by WebCreationUK You can leave a response, or trackback from your own site.