There are many ways to make social media marketing work for your e-commerce or on-line business. But there are also a number of ways to get it wrong. Here we bring you some dos and 10 don’ts.

DO: Define your goals; target your market to follow the right people; look at what competitors are doing; have an offer and call to action; keep track of results; be original; be engaging; be honest; be active; be open-minded about other points of view; be honest; build a community; make friends; and try to influence people

DON’T: Be too pushy; post news releases; be hurt when people stop following you (it happens a lot!); spam; stalk people; be negative; have multiple profiles for your brand; too self-serving.

Tags: social media, social media marketing

This entry was posted on Friday, February 26th, 2010 at 11:17 am and is filed under Ecommerce, SEO / Marketing. You can follow any responses to this entry through the RSS 2.0 feed. Posted by WebCreationUK You can leave a response, or trackback from your own site.