If you’re just starting out then part of your challenge will be to get website visitors to trust in your business. Here are a few tips about what to write and where:

Cast studies/testimonials: You can showcase your products or services by getting past clients to tell potential customers how great you. If you have a number of happy clients already then they will normally be happy to give their comments for free. This helps to get visitors to your site emotionally interested in what you do.

Affiliations: Offer logos and links to the various organisations of which you’re affiliated or a member of.

About us: Tell your visitors about the key people in your business. You might include a photograph of each and short biographies.

Contact: Offer more than just an on-line contact. People like to have the option to call your business if they want. It makes them feel more secure if they can hear someone at the end of a telephone line.  Also offer a proper business address. If you’re a limited company this is the place for your company number and registered address too. It’s required by law.