A recent study has shown that almost half of marketers include “forward to a friend” features in their emails – but only 13 per cent make it easy to share the content on social networks.

Another study reveals that simply including sharing buttons in a marketing e-mail leads to a 25 per cent increase in reader interaction, as well as a surge in inbound traffic from social networking sites.

Clearly with the potential for a great deal of e-marketing via social media sites, more than 50 per cent of marketers are missing a trick.

Here we bring you a few tips about “sharing”:

1) Share buttons are easy to integrate into e-mails. If your e-mail consists of multiple articles, ensure that each points to a page on the internet and that your Facebook or Twitter share buttons are setup to share the URL of each article.

2) Ensure that all e-mails include links to your presence on various social sites. Calls to action in a sidebar or in the header like “Follow Us on Twitter” or “Become a Fan on Facebook” will help people connect with you on social sites.

3) Then you might want to start cross-promoting. Remind your Twitter followers or Facebook fans that you have an e-mail newsletter. Once they sign up, they could be the ones most likely to share content with their own networks on social sites