Newsletters sent out via e-mail are an important marketing tool, especially given the growing competition among on-line retailers and service providers. But how do you go about writing an engaging and interesting newsletter that is sure to boost your business?

Here we bring you a range of top newsletter writing tips:

Know your audience: Write the newsletter specifically for your audience. Think about the language they would use and how the info will be received.

News angle: A newsletter is about “news”. So every newsletter should be conveying an important piece of business news. Include a headline at the very least. Even better make sure you tick a few of these points. Is your news: *Current?
*Important/relevant to your readers?
* Different or quirky?

Does the news:
* Have impact?
* Have a human interest angle?

Headlines need to say it quickly and clearly: Keep your headline short, written in the active voice and make sure it contains a strong verb.

Add an image: Readers like pictures – and captions. This is another way to support the angle of your story.

Call to action: Like any marketing material, newsletter articles should have a call to action. You might not be calling for the reader to buy something, but don’t leave them hanging there. You could get them to:
•    Sign up for training
•    Email a comment
•    Request a new brochure
•    Complete a customer satisfaction survey.

Google rankings can be hard to come by, but with some creative thinking – and writing – businesses can effectively boost the traffic to their websites. One way to do this is to include more detail on products and services pages. But don’t imagine for a second that you can do this yourself. Your best plan is to author and expert or an experienced content writer to put together some relevant copy.

More products/services copy

Don’t assume that web visitors know and fully understand your products or services. Not many people are experts, so the best plan is to offer a visitor clear and detailed information about what exactly it is that you do.

Tip 1: Create a new page for each service that your offer. Go into some detail, although it won’t help if you bamboozle visitors with info. Basically you need to outline a serve and tell visitors why s is special.

Tip 2: Also, most people will jump to a service that most interests then so ensure that your service pages can each act as a stand-alone description.

Tip 3: You can add testimonials or case studies for added value and content.

Tip 4: Each page will be more Google-friendly than a catch-all page that mentions a whole host of services in passing.

Expert articles

You could launch an articles section on your website offering clients advice or information that they might usually expect to pay for. For example, if you have a soft-furnishing business why not add articles about how to create a particular room look or the latest trends in fabrics?

It’s possible to publish such articles on your site in several different ways, for example, as a newsletter, a blog or video links.