So, we all know that there are just a few seconds in which to grab the attention of a visitor landing on your website. A great headline is therefore a must, as is sharp, concise and poignant copy that tells the visitor exactly what they need to know right there, right now.

But, according to recent studies, there are other design subtleties that need to be taken into account. The placement of images, for example, whether right, left, top or bottom could be a make-or-break-it moment for conversions.

Eye tracking research reveals that a visitor’s eye is usually first drawn to images on the page. If the product promo image is on the right hand side, it requires more effort for the visitor to move their eyes back to the left, where your marketing copy will be.

Perhaps this seems like a minor detail, but why risk putting off a potential customer for just a small design rejig?

This point is most important on landing pages – and this is definitely not the place to have unnecessary, superfluous images.

Tags: web design

This entry was posted on Tuesday, February 3rd, 2009 at 7:11 pm and is filed under Website Design. You can follow any responses to this entry through the RSS 2.0 feed. Posted by Leon You can leave a response, or trackback from your own site.