Getting started with your new website
JodiThere are essentially a few basic rules to creating a great website. Here we detail the basics so that when you’re starting your new on-line business you can clearly focus on what is important.
Choose a name: Your new website needs an identity. You want a name that says something about your company or your brand. So instead of “outdoors clothing sales”, why not go for something more funky and catchy such as “LivingThe Outdoors” or “WeLoveTheOutdoors”? But make sure the name is:
* Easy to write and remember (no tricky spellings!)
* Something you can say out loud easily
* Not already in use by someone else
The domain name: It’s claimed that having a strong keyword in your domain name will help with SEO. But remember that a domain name should also reflect your brand. People need to be able to tell your website apart from the others.
So use a non-generic name for your site. For example:
* haglof.co.uk is great
* haglofbackpacks.co.uk is also great
* But bestbackpacks.co.uk is terrible.
Domain name variations: Buy .co.uk and .com and possibly .net and .org But there’s little point in buying any others.
Your logo: The design of your logo is a tough call – but it is important for your brand identity. So pay a professional to do it for you.
The design: Again, go to the professionals. Check out their portfolio (have a look at the portfolio of WebCreationUK to see a wealth of great web design). Cheapest isn’t always the best, yet nor is the most expensive. Ask people for references and make some initial enquiries with designers before committing.
Copy/content: Again, hire a professional. It’s all very well having a good-looking site but if it doesn’t read well then no-one is going to hang around and buy/read anything. A good copywriter will get your company message across succinctly and write engaging copy that will encourage greater traffic.
Tags: web design, Website Design