New survey confirms mobile phone ecommerce growth
JodiAnother survey has confirmed that a growing number of consumers are using their mobile phone to make ecommerce purchases. A report recently released by a B2B integration firm found that 15% of people are buying via their smartphones.
But the report also found that many consumers think that mobile ecommerce is not necessarily secure enough.
A spokesperson said: “While the increasing consumer adoption rate of mobile devices has long been recognised by retailers, these survey findings suggest that offering mobile access to the brand is no longer just a ‘nice to have’; it has become a necessity.”
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Tags: Ecommerce, mobile phones



